Established in 1968, Midea has grown from what was one a local workshop into a global leading consumer appliance and air conditioning systems manufacturer. Its 40 years of persistent growth has brought its global turnover to US$ 22 billion in 2013, a 19% increase on the previous year.
MIDEA SOUTH AFRICA
Midea is distributed in South Africa by Imperial Air Conditioning (PTY) Ltd, an established air conditioning distributor with more than 10 years experience in the local market.
The Midea brand was launched in South Africa in 2013 and has quickly taken up one of the leading air conditioning market positions.
Imperial Air Conditioning employs more than 40 dedicated and highly experienced staff in the fields of sales, marketing, and technical support, amongst others. It has a national sales and service network with branches in Johannesburg, Durban, Cape Town, Port Elizabeth, and sales/service agents in Bloemfontein and Nelspruit.
The Midea Maxim
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Midea Air Conditioning
A reliable central AC system is critical for an airport. Large cooling capacity and fresh air are required around the clock. System reliability and energy savings are the big concerns for every airport. Midea has a long track record of airport installations around the world.
Whatever the application, from the relatively simple needs of a small hotel to the more demanding needs of larger, more complex structures, our comprehensive range is set to provide the ultimate in energy efficiency and constant comfort for all.
A quiet and comfortable environment is critical for patients. Midea provides efficient and comfortable AC and hot water solutions for hospitals that provide clean air which helps prevent the spread of infection. Our most recent project is the George Mukhara Hospital in Pretoria.
A comfortable living environment is important to the modern family. Our comprehensive range of residential air conditioners offer great value and deliver optimum cooling and heating. Midea inverter models are energy efficient and eco-friendly.
Education institutions require the latest in eco-friendly technology while demanding a quiet and comfortable environment that enhances the learning process. Midea has been a proud provider of solutions to such institutions for over a decade, both locally and abroad.
Industry & Retail
Midea focuses on high efficiency and low power consumption equipment configurations that ensure low maintenance and total cost of ownership. Our tailored solutions cater for the needs of the industrial, mining, commercial, and retail sectors.
Midea MDV V5X
V5 X SERIES VRF offers a large capacity from 8HP up to 88HP in 2HP increments by combining 4 outdoor units. It also incorporates a range of outstanding features, wide-range outdoor and indoor units, high external static pressure, and energy saving technologies. It supports an incredible piping length of 1,000m and a level difference of 110m, making it perfect for large high-rise buildings.
Cameron Van Der Burgh
Midea Brand Ambassador
Midea S.A is proud of our continued association with Cameron Van Der Burgh as brand ambassador for Midea Air Conditioners in South Africa. Midea Corporation have a long standing association with swimming Internationally and have been official partners of the Fina Swimming World Championships since 2010. Midea South Africa is very proud of Van Der Burgh’s achievements and are excited to be working with such and incredible South African Swimmer.
The MIDEA brand stands for quality and excellence in performance. These qualities are epitomized by Van Der Burgh, who has proved that you can achieve results “beyond your expectation.”
Craig Fowlds, Managing Director of Midea Air Conditioning South Africa